“This is not just a collaboration. It’s a moment of world-building, designed by their choice.”
Officially distributed via Netflix.
When the collaboration was first announced, reactions were mixed.
“K-pop idols hunting demons in an anime?”
On the surface, it seemed like an odd combination. But this wasn’t a marketing gimmick.
It was a meticulously designed convergence of worlds—emotional, visual, and sonic.
The Netflix anime K-POP DEMON HUNTERS was crafted through a strategic partnership with a major U.S. record label and TWICE. But here’s the key detail:
TWICE was given the right to choose the theme song themselves.
This wasn’t just a musical feature.
It was a curatorial moment—like a director choosing which light hits the stage first.
The group chose “Takedown,” and with that decision, the tone of the entire project was shaped.
Officially distributed via Netflix.
“Takedown” is powerful—but not in an obvious way.
It balances energy with precision, delivering a sound that feels like a curtain lifting on a battlefield.
This isn’t a pop concert.
This is the sound of tension, of choreography and danger occupying the same stage.
From a stage designer’s perspective, “Takedown” is the first lighting cue before the scene begins.
The moment before the set rises.
The air stiffens.
A single spotlight cuts through darkness.
That’s the exact feeling this song captures.
TWICE’s vocals act as emotional lighting—they don’t decorate the space; they define it.
Officially distributed via Netflix.
We often forget that music is not just ornament—it’s infrastructure.
And when it’s chosen, not assigned, it becomes part of the storytelling itself.
The world of K-POP DEMON HUNTERS is fictional, stylish, even fantastical.
But the first emotional texture—the tone that grounds the world—was created by TWICE’s voice.
Like a director pressing “play” behind the curtain,
they didn't just enter a world—they helped shape its beginning.
4. The Stage Lives On
Right now, someone is streaming this anime.
Someone else is playing “Takedown” through headphones.
And whether they realize it or not,
they’re hearing the stage. Not just the song.
TWICE is more than a featured artist.
They are the sound designers,
the emotion engineers,
the ones who made the world feel real before a single frame appeared.
And every time the song plays,
the scene reappears.
The lights come up.
The world begins again.
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